About Mobile Tuesday

As the summer comes to a close, retailers will soon be preparing for the busy holiday season. As all retailers and shoppers are aware, there are two days that stand out as the biggest retail sales days of the year -- Black Friday and Cyber Monday.

As the newest addition to the ever-expanding mobile marketplace, this year the day after Cyber Monday will be known as Mobile Tuesday. This will be a dedicated “day of deals,” offering mobile device shoppers unique “one day sale” opportunities that will only be available for purchase through mobile devices.

Why Mobile Tuesday? Technology continues to drive the retail market to mobile device purchasing. Consumers appreciate the added convenience associated with being able to make their purchases quickly and easily – especially while on the go.